Credly Badge Metadata

Credly Badge Metadata

This guide provides details about the metadata required for new Credly badges.

Designing Your Digital Credentials: A Metadata Guide

This guide outlines the essential components required to launch a new Credly badge at SUNY Geneseo. Badge metadata is the digital "DNA" of your credential—it transforms a simple icon into a data-rich record that proves a student’s mastery to the world.

Effective metadata should clearly articulate three things:

  1. Capability: What can the earner do?

  2. Rigor: What did they do to prove it?

  3. Value: Why does this matter to an employer or graduate school?

The Geneseo Advantage

At SUNY Geneseo, micro-credentials do more than just check a box. They empower students to:

  • Bridge the Gap: Connect academic theory with high-impact, real-world experiences.

  • Increase Visibility: Provide a verified platform for employers to see tangible evidence of skills.

  • Cultivate Narrative: Help students articulate how their diverse experiences—inside and outside the classroom—create a unique professional identity.


Metadata Requirements Checklist

To ensure your badge is high-quality and "searchable" for recruiters, please provide the following:

Component

Description

Goal

Badge Title

A concise, professional name for the credential.

Clarity & Branding

Description

A high-level overview of the program and the specific competencies gained.

The "What"

Earning Criteria

A detailed list of requirements (e.g., specific courses, projects, or hours of field work).

The "How"

Skills

Keywords and tags that align with industry standards (e.g., "Data Analysis," "Ethical Leadership").

Searchability

Evidence

(Optional but recommended) Links to portfolios, papers, or presentations.

Proof of Mastery

Click here to visit Geneseo's Credly Organization Page. 

Credly Metadata Fields

This is the list of questions on the form that must be filled out for each new badge. More details about each field can be found in this Credly Knowledge Base article

Field Name

Menu Selection

Notes

Field Name

Menu Selection

Notes

Image



Images must be square and in PNG format, with dimensions between 600x600 and 2048x2048 pixels. Communications & Marketing is available to assist with image design. Please email Erin Crowell, Graphic Designer.

Badge Name





Description



500 character limit. May not be blank.

URL to Additional Info



Required

Skills



"Skills" refers to a collection of labels that help identify what skills were earned. May not be blank.

Badge Criteria



This is a list of activities the earner completed to earn this badge. Each badge may have multiple criteria.

Activity Type

Application
Assessment
Badge
Course
Credential
Education Experience
Member
Other
Participant
Payment
Portfolio
Presenter
Project
Professional Experience
Schedule / Registration
Volunteer



Activity Description



500 character limit.

URL to Activity



optional

Type (optional)

Experience

Learning

Validation

Certification



Level (optional)

Foundational

Intermediate

Advanced



Time (optional)

Hours

Days

Weeks

Months

Years



Cost (optional)

Free

Paid



Template Visibility

Public

Private

Badge Templates marked Public will be displayed on our organization page at https://www.credly.com/organizations/geneseo/badges

Duplicates

No

Yes

Allow earners to receive multiple badges from this template